Marketing & SEO

This layer makes sure your web app can be crawled, understood, and found by potential users and search algorithms. First confirm that public pages render semantic HTML with proper metadata, following the basics in the Google SEO Starter Guide, so crawlers can index the content. For public pages, server-side rendering or static generation is important for organic discovery. A recurring mistake is shipping purely client-side single-page apps with empty initial HTML and no Open Graph preview tags. Search engines and social platforms then show blank snippets instead of page summaries.