Independent developer field guide
Edition 0012026
Stage 05 / 05

Operate

Monitoring uptime, customer support, and system maintenance.

The operate stage begins once your product is live and real users rely on it being available. This ongoing phase covers tracking system health, reviewing error logs, responding to user feedback, running regular database backups, and applying dependency security updates.

Questions to answer before moving on:

  • How will you receive immediate alerts if an external service or database goes offline?
  • Are automated database backups scheduled and tested for reliable data restoration?
  • What is your exact rollback strategy if a newly deployed release breaks production features?
  • How can end users submit bug reports, payment queries, or account support requests?
Payments & Billing
Gumroad E-commerce storefront and payment platform for creators to sell digital products, memberships and physical goodsPayments & Billingusage-based ↗ Lemon Squeezy Merchant of record platform for global payments, subscriptions, checkout and sales tax compliance for software businessesPayments & Billingusage-based → Paddle Merchant of record platform managing SaaS billing, global tax compliance, subscriptions and fraud preventionPayments & Billingusage-based ↗ Stripe Financial infrastructure platform for payment processing, billing, payouts and financial services for internet businessesPayments & Billingusage-based →
Hosting & Deployment
Fly.io Public cloud platform for running full-stack applications and isolated code execution sandboxes close to usersHosting & Deploymentusage-based ↗ Railway Cloud deployment platform for application hosting, database provisioning, automated environments and observabilityHosting & Deploymentusage-based → Render Cloud hosting for web apps, APIs, background workers and managed databasesHosting & Deploymentfreemium →
Email Services
Kit Creator marketing platform and REST API for automating workflows, managing email subscribers and delivering broadcastsEmail Servicesfreemium → Mailgun Email delivery and deliverability platform with REST APIs and SMTP to send, receive and track emailsEmail Servicesfreemium ↗ Postmark Transactional email delivery service designed for web applicationsEmail Servicesfreemium ↗ Resend Email API and platform for creating, sending and tracking transactional emails using web frameworksEmail Servicesfreemium → SendGrid Cloud-based email platform with REST APIs and SMTP relay for sending transactional and marketing emailsEmail Servicesfreemium ↗
Analytics & Monitoring
Plausible Web analytics platform that tracks website traffic without cookies or collecting personal visitor dataAnalytics & Monitoringfree + paid self-hosted → PostHog Developer platform integrating product analytics, session recordings, feature management and experimentation toolsAnalytics & Monitoringfreemium → Sentry Application monitoring and developer observability platform that identifies, diagnoses and tracks software errors and performance regressionsAnalytics & Monitoringfreemium → Umami Open-source web analytics solution for website visitor tracking and custom event measurement without cookiesAnalytics & Monitoringfree + paid self-hosted ↗
CMS & Content
Sanity Composable content platform and headless CMS with structured content and real-time collaborationCMS & Contentfreemium →
Storage & CDN
Cloudflare R2 S3-compatible object storage service with zero-egress fees for developers and applicationsStorage & CDNusage-based ↗ Cloudinary Cloud-based media management platform for uploading, optimizing, transforming and delivering images and videosStorage & CDNfreemium ↗
Marketing & SEO
Ahrefs SEO and marketing platform for search analytics, backlink research, keyword exploration and site auditsMarketing & SEOpaid ↗ beehiiv Newsletter platform for email publishing, website building, audience growth and monetizationMarketing & SEOfreemium ↗ Semrush Online visibility and search marketing platform for SEO, keyword research, competitor analysis and AI searchMarketing & SEOpaid ↗